Business to business portal or website has a very vital role to play as the world is getting smaller and organizations are looking for a one stop solution. As is common knowledge, the business to business are commercial transactions which are specific to a wholesaler and retailer or between manufacturer and wholesaler.
Need to be Demand-specific
As in B2B transactions, the portal needs to have points according to the industry it is looking to cater to. The portal needs to clearly mention the products they want to offer or sell and make it easy for the purchaser to get an insight. Also, since an individual or a single end user is not considered, the procedures to make it simple can be skipped; however, necessary modifications need to be made so that it reaches the right audience perfectly.
Consider Different Business Aspects
Have clear tabs on the portal which suggests the right option. Mention the tabs they need to hit in case they want to see the list products, or say, if they want to get the price list for each type of product. You may have a gallery or photo album which depicts the set of products you offer; or you may also categorize the products and place them in folders based on their price or type. Also, you may have an option of sorting where the buyer can sort products based on their prices and type or availability. All these factors make it easy to navigate through the website and helps to better and faster transactions.
Customer Care and after Sales-service
The last but not the least is the customer care and the after-sales tabs which need to be prominently highlighted. This not only gives a good impression about the portal and the firm but also the provides the trust factor which is very important. So, follow on these steps and get a great b2b portal for your firm.
